Amatra Commerce and Outreach for Government

“The Amatra System saves time and resources in managing multiple social media outlets and communications channels by providing a single point of access.”

Amatra’s Commerce and Outreach solution lets you connect and communicate with your citizens in a controlled, secure and measurable way.

In recent times with there has been an explosion of social media network usage as the major communications outlet and the proliferation of SMS text messages for personal and business use. Government agencies (local, state, federal, defense) are under increasing pressure to embrace these communication trends for citizen outreach.

However, these government agencies are plagued by the following challenges on this front:

  • Manageability: Frustration in managing multiple social media outlets leading to inconsistent messaging.
  • Time & Resources: It takes a great deal of time and resources to manage and maintain various social media outlets and communication channels.
  • Security: Who can post messages? Government agencies do not want to publicize their social media security credentials to the staff.
  • Compliance/Governance: It is difficult to track who sent the message to whom and when and how.
  • Brand Protection and Privacy: Safeguarding the government’s brand and privacy is a big deal.
  • Quantifying the social interactions: It is difficult to gather any meaningful metrics for informed decision making.

Amatra SmartSource™ for Commerce and Outreach enables government agencies reach out to their citizens in the following ways:

  • Connect and Communicate with citizens and government personnel instantaneously through multiple communication channels and social media outlets.
  • Use a single source to manage and send out consistent messages to all communication and social media outlets.
  • Save time and resources by having a single point of access to all your communications and social media outlets.
  • Secure Environment provides for Brand Protection and Privacy. The role-based security model ensures that only authorized users can access and administer the system. Government agencies can safeguard their social media credentials thus protecting their brand.
  • Enforce governance and meet regulatory compliance using the extensive audit trail features and tracking features identifying message senders and recipients.
  • Message Tracking, Social Analytics and Reporting capabilities provide meaningful metrics quantifying the social interactions for informed decision making by management.
  • Pre-Planning campaigns with pre-defined target groups and pre-defined message templates saves time and allows for successful campaign strategy and execution.
  • Access Anytime and from Anywhere

See Amatra SmartSource™ platform features and capabilities for more details.