Amatra Commerce and Outreach for Enterprise

“The extensive audit trail and message tracking features ensures adherence to regulatory compliance requirements. The Analytics and Reporting features provide valuable metrics for decision making.”

Amatra’s Commerce and Outreach solution lets the enterprise connect and communicate with customers and stakeholders using multiple communication mediums (Email, SMS, Voice and Social Media) in a controlled, secure and measurable way.

In recent years there has been a growing adoption of social media as the communications source among business users and a proliferation of SMS text messages for personal and business use. Enterprises (large and small) are under increasing pressure to embrace these communication trends to develop their brand awareness and keep their customers, stakeholders and employees informed.

However, these enterprises are plagued by the following challenges on this front:

  • Manageability: Frustration in managing multiple social media outlets leading to inconsistent messaging.
  • Time & Resources: It takes a great deal of time and resources to manage and maintain various social media outlets and communication channels.
  • Security: Who can post messages? Enterprises do not want to publicize their social media security credentials to the staff.
  • Compliance/Governance: It is difficult to track who sent the message to whom and when and how.
  • Brand Protection and Privacy: Safeguarding the enterprises’ brand and privacy is a big deal.
  • Quantifying the social interactions: It is difficult to gather any meaningful metrics for informed decision making.

Amatra SmartSource™ solution enables enterprises reach out to their customers and stakeholders in the following ways:

  • Connect and Communicate with your customers, stakeholders and employees instantaneously through multiple communication channels and social media outlets.
  • Use a single source to manage and send out consistent messages to all communication and social media outlets.
  • Save time and resources by having a single point of access to all your communications and social media outlets.
  • Secure environment provides for brand protection and privacy. The role-based security model ensures that only authorized users can access and administer the system. Enterprises can safeguard their social media credentials thus protecting their brand.
  • Enforce governance and meet regulatory compliance using the extensive audit trail and tracking features identifying message senders and recipients.
  • Message Tracking, Social Analytics and Reporting capabilities provide meaningful metrics quantifying the social interactions for informed decision making by management.
  • Pre-Planning campaigns with pre-defined target groups and pre-defined message templates saves time and allows for successful campaign strategy and execution.
  • Access Anytime and from Anywhere.

See Amatra SmartSource™ platform features and capabilities for more details.