- Community Based Mass Communication 8/5/10

When you think about a community, the most symbolic image that keeps coming to mind is a web. Dozens of unique strands—each anchored at different points and pulling in different directions—combine to form a solid web that is infinitely stronger than any single strand.

At Amatra, we recognize the diversity of every community and utilize that diversity to make our Amatra SmartSource™ Multi Channel Communication Platform technology as powerful and effective as possible. When a community adopts SmartSource™ for its mass notification and emergency management needs, it isn’t just City Hall or the local hospital that gain access to SmartSource™’s revolutionary technology. The numerous individuals and organizations invested in the public safety of a community each have their own niche to communicate with and serve. Each of these stakeholders is empowered and enabled with Amatra SmartSource™ technology.

Within the SmartSource™ database, governmental agencies, schools, hospitals, community organizations, and more can each manage independent contact lists. Not only does this result in organized and effective communication management for each entity, but allows for instant exchange of these contact lists in situations where every second counts. For example, in the event of a medical threat throughout the community, a hospital is able to quickly collaborate with city government to exchange communication information and inform every member of the community about the threat.

Without the centralized communication portal provided by Amatra SmartSource™, a community’s stakeholders have to work independently to encourage and promote public safety. At best, the organizations function like a slow-moving chain, where each entity receives information and informs their sector of community members individually. At worst, they act like dozens of strands pointing in dozens of different directions, each doing their best but losing all benefits of cohesive and unified communication.

Yes, a web represents strength and power. Amatra SmartSource™ is unlocking this power in communities and enabling them to communicate, inform, and protect like never before. To learn more about SmartSource™ and the benefits it can bring to your community, visit click here http://www.amatra.com/industries/government-industry/mass-notification.

Amatra Team